Marketing and sales
leads calculator with
conversion rates.

See how many marketing and sales leads you actually need to generate for achieving revenue targets.

We often hear this phrase from marketing and sales leaders – “we need more leads”. But how many more leads? Before you start launching marketing campaigns, revamp your website, start creating more content or run paid adwords campaigns on Google, Facebook or LinkedIn; the first thing you must know is how many leads you actually need.

To help you calculate the number of marketing and sales leads you need, we have built this calculator so you understand leads required to meet your monthly, quarterly or annual sales targets. The calculator takes in to account conversion rates relevant to your business.

All you have to do is just enter your annual revenue goal, and average deal size – the calculator will give you:

• The number of top of the funnel leads needed
• The number of marketing qualified leads (MQL) required based on the quality of leads
• The number of sales qualified leads (SQL) you need based on conversion rate for deal closures
• Average website traffic you need to drive generate leads

Once you know the number of leads you need, you can make plans to start driving leads and monitor progress against goals.