The approach that gets results.

Discovery & Learn

We understand your business, challenges and where you want to go next.

Deep-dive

We take a deeper dive to create personas by talking to your customers and prospects to understand their questions, pain points, purchase triggers and buying process.

We do a comprehensive study and analysis of your competition or solution options available to your target audience. If available, our team digs into analytics of website and marketing performance to understand where your marketing stands, what worked well and what did not.

Differentiate

Whether you are creating a website, digital marketing strategy or targeted campaigns, it is important to differentiate your business or entity.

You are not only differentiating from the competition but also from the general noise in the marketplace that has diluted attention span of today’s individuals. We understand how your solution stacks against the current competition or available solutions in the market.

Whether for a single campaign or a full-blown inbound or digital marketing strategy, we create differentiating messaging that tells a compelling story to your target audience.

Plan with Success Metrics

We create an comprehensive strategy with a 90 days plan to achieve goals. We work with you to define success metrics for various programs that our teams will be tracking.

While the 90 days plan gets underway, one of the components of the plan we create for your business is “30 days impact”, where we deploy specific tactics to start driving conversions.

Execute

All systems go! With a plan in place, our team gets down to the execution of various activities. One of the critical components of plan execution is tests.

We create various tests to see what connects and works with your target audience. This helps us understand what works and what does not and we make tweaks in the early stages and then fire on all cylinders.

From marketing automation, email marketing and user engagement monitoring to leads management, funnel growth, and marketing/sales analytics; we implement or use various tools appropriate for your business.

Monitor

We measure everything. With automation and tools in place, we monitor performance against key success metrics to make sure we are on track for monthly, quarterly and annual goals.

From website traffic and user behaviours to social media engagements, lead conversions and deal closures, we monitor and report on the performance of your programs.

Optimize

Based on the learnings of marketing and sales performance, we make necessary changes to campaigns, optimize website for better conversion rate, and tweak the plan to drive desired results.